A recent playable Nyne · product launch
A 45-second playable that installed 18× better than video.
Nyne launched a new consumer gadget. Instead of another unboxing video, we built a 45-second HTML5 playable: tilt your phone to guide the product through a neon obstacle course. One end-card: 'Tap to install'. Ran on Meta and TikTok, every aspect ratio, eight languages. Install-per-impression beat the video-ad benchmark 18-fold. Cost-per-install dropped below $1.20 on a category where $4 is considered a win.
HTML5 playableMeta · TikTok8 languagesEvery aspect ratio