Most Facebook and Instagram accounts are leaking money — wrong audiences, broken pixel, stale creative, no post-iOS attribution. We run Meta the way Meta wants to be run: ASC+ where it makes sense, CAPI everywhere, 10 creatives per campaign in weekly rotation, and a human watching the dashboard every morning.
Every dollar reports to a line on your P&L. If it doesn't, we pause it and redeploy.
On takeover accounts, we average a 2.8× ROAS lift in the first 90 days — usually from fixing the pixel + CAPI, killing dead audiences, and rotating creative weekly.
The single biggest ROAS lever is creative freshness. We ship 10+ new ad variations per campaign per week — static, reels, carousels, UGC — produced in-house.
iOS 14 broke the pixel. We route every event through Conversions API — server-side, dedupe-aware, matched via hashed emails/phones. Attribution returns to something you can trust.
Every Monday at 9am: a 15-minute Loom + a 1-page report. What spent, what worked, what we killed, what we are testing next. No dashboard archaeology.
The agents handle variant generation and audience math. Our media buyers make the decisions.
No 90-day 'discovery phase'. We find the leaks in the first seven days and start fixing them in parallel.
Pixel health check, CAPI setup/fix, event deduplication, audience audit, creative inventory, ASC+ vs. manual split. We document every leak and fix what's blocking ROAS.
First batch of 10–20 new ad creatives: reels, statics, carousels, UGC. Launched into rotation across campaign structures we've tuned.
Daily spend review. Pause underperformers, 2× budget on winners, test new audience stacks. We respect the 15–20% daily budget-change rule — no algorithm whiplash.
10+ new creatives every week. Because creative fatigue is real, and Advantage+ rewards freshness. Your library is always current.
What we spent, what it returned, what it cost per outcome. Tied to the lines on your P&L — not a screenshot of Ads Manager.
Kärcher Armenia was spending well on Meta with mediocre returns — ROAS around 1.9. We ran a week-one audit: broken CAPI, no server-side events, three campaigns competing for the same audience, creative untouched for months. Fixed the pixel, consolidated into ASC+, shipped 60 new creatives in the first month, and the numbers followed. Twelve weeks later, ROAS 4.6 on the same monthly budget. No gimmicks — just doing Meta the way Meta wants to be done.
We charge a flat fee, not a percentage of ad spend — so our incentive is ROAS, not making you spend more. You keep full access to the ad account.
Yours. Always. You own the account, the pixel, the ad library, the audiences. If we part ways, everything stays with you. We never run campaigns from an 'agency account' — that's how businesses lose leverage.
Every account we run ships with Conversions API (CAPI) server-side — usually via GTM Server or a custom endpoint — with event deduplication, matched via hashed emails/phones/IDs. Match rates above 95% are standard. It's not magic, it's just doing the setup properly.
We have clients at $3k/month ad spend and clients at $200k/month. Under $3k/month, Meta doesn't have enough data to optimize — a direct boost strategy works better. Over $3k/month, full campaign structures earn their keep.
We produce it. Our in-house video + design team ships 10+ new creatives per campaign per week — reels, statics, carousels, UGC-style. If you already have brand guidelines or a content library, we work inside them.
Week 1 we fix the plumbing. Weeks 2–4 we ship creative and tune. Most clients see a ROAS lift by week 6. Clients who see no lift by week 10, we part ways — nothing is learned by extending an experiment that failed.
Yes — we've run for fintech, insurance, and health/wellness. Each has its own Meta policy tripwires; we know them and design around them. We don't run gambling, adult, or explicit-crypto-trading ads — other agencies for that.
Book a 30-minute call. Share screen access to your Meta Business Manager. We'll find the three biggest leaks live on the call, tell you what a fixed account would cost, and whether we're the right partner.