A recent B2B rebuild F Security · SaaS division
Eleven qualified meetings in month one. Founder became a known voice in the category.
F Security's SaaS arm needed pipeline from enterprise buyers. The founder had deep expertise but no LinkedIn presence. We ran a weekly 30-minute interview, turned it into four posts a week in his voice, ran Matched Audience ads against their top-200 target account list, and had a Sales Nav outbound layer on top. Month one: 11 qualified meetings, 3 in procurement stage. Six months in, founder is routinely tagged in industry conversations — and the inbound-to-booked rate is double the outbound's.
Founder contentMatched AudiencesSales NavABM