LinkedIn ads · Executive content · ABM

LinkedIn that puts meetings on the calendar.

LinkedIn is where B2B buyers scroll between meetings — if you show up with the right message, you're already in the room. We run founder and exec ghostwriting, Matched Audience ads, Sales Nav outbound, and ABM campaigns that land on target accounts and book calls.

✓ Founder / exec ghostwriting · 4 posts/wk✓ LinkedIn Ads · Matched Audiences · ABM✓ Sales Nav outbound · personalized✓ Booked calls, not vanity followers
Best fit

Teams with a real offer, a real budget, and real growth pressure.

  • Founders who need pipeline, not just prettier reporting.
  • Brands ready to ship strategy, creative, ops, and measurement together.
  • Marketing teams that want AI leverage without losing human judgment.
Not a fit

Probably not us if the brief stops at vanity metrics.

  • Traffic-for-traffic's-sake buying process.
  • Content mill expectations with no strategy underneath.
  • No data access, no feedback loop, no appetite to change what is leaking.
On the first call

You get the sharpest place to start.

  • What channel or system we’d attack first.
  • What success would actually look like.
  • A direct answer on fit, pace, and next move.
What you get

Meetings booked with the people you actually want to meet.

LinkedIn is the only platform where your target customer is both signed in and in buying mindset. We build for the outcome: calls on the calendar.

8–14

Qualified meetings per month

Across our B2B retainers, founder content + Matched Audience ads + Sales Nav outbound combined averages 8–14 qualified meetings per month. Not webinar-registrants-on-a-sheet — real meetings with decision-makers.

4×/wk

Founder posts, in your voice

We interview you weekly, extract the stories, and write four posts a week in your voice. You approve in a Slack DM. No fake engagement pods. No AI slop.

$180

Average cost per meeting

Blended paid + organic. Compared to $400–$800 typical for B2B SaaS Meta ads, and $60–$120 cold email — LinkedIn is the premium channel for the contacts you can't reach elsewhere.

1 deck

Monthly exec-ready report

A one-slide monthly update built for your board: pipeline generated, meetings booked, content engagement, top-performing posts. We send it by the 1st.

Our AI crew

Four AI agents on the LinkedIn desk.

The agents scale the boring parts. Our ghostwriters handle the voice — because on LinkedIn, fake is obvious.

Ghostwriter Agent
##drafts ·24/7
turning Zoom transcripts into 4 post drafts · client voice
ClaudeOtterGPT-5
Audience Agent
##targeting ·24/7
building Matched Audiences · 12k target accounts
LinkedIn AdsClayClearbit
Outreach Agent
##sales-nav ·24/7
researching 120 prospects · personalized openers
Sales NavigatorClayClaude
Pipeline Agent
##crm ·24/7
flagging 3 hot replies · routing to account exec
HubSpotSlackClaude
How we run LinkedIn

Thirty days to the first meeting.

We start week one. The first booked meeting usually lands in week three.

01

Week 1 — Voice + targets

60-minute founder interview to capture voice. Target account list built from ICP + Sales Nav. Ad pixel installed, Matched Audiences seeded, CRM mapped.

02

Week 2 — Content goes live

First 8 founder posts published. Weekly interview cadence begins (30 minutes on Zoom, we extract 4 posts of raw material). Ad campaigns launched.

03

Week 3 — Outbound starts

Personalized Sales Nav outreach begins — researched openers, not mail-merge spam. Reply triage agent surfaces hot leads within the hour.

04

Week 4 — First meetings

Inbound from content, outbound from Sales Nav, and paid from Matched Audience ads converge. First meetings land this week. We review what converted and what didn't.

05

Monthly — Exec report

One slide, sent on the 1st: pipeline generated, meetings booked, top posts, ad performance, next month's plan. Board-ready.

Pricing

Monthly retainer. Ad spend on top.

Flat fee — not a percentage of ad spend, and not a commission on pipeline. Our incentive is booked meetings, not bigger budgets.

Founder content · 4 posts/wk · ghostwritten from $2.5k/mo
Content + LinkedIn Ads · < $5k/mo spend from $4k/mo
Content + Ads + Sales Nav outbound · ABM from $7k/mo
Enterprise · multi-exec · multi-region from $12k/mo
Every tier includes weekly founder interview (30 min), ghostwritten posts approved by you, monthly exec report. Ad spend paid to LinkedIn directly. Sales Nav seats client-supplied.
Questions worth asking

The short version.

Will it actually sound like me?

Yes — that's the job. Week one is a voice workshop: we read your existing writing, interview you for an hour, and draft ten posts in three tone variants. You pick yours, we codify it, and every post goes through your approval before it posts. People who know you should not be able to tell it wasn't you.

How much time does this cost me?

30 minutes a week. One Zoom call where we extract stories, opinions, and news. From that we produce four posts, and you approve them in Slack DMs. That's it.

Does LinkedIn really drive pipeline, or is it just vanity?

For B2B, LinkedIn is the platform. Our retainers average 8–14 qualified meetings per month — with decision-makers, not interns. If your buyer is a CFO, a VP of Engineering, or a procurement lead, they're on LinkedIn and nowhere else. If your buyer is a consumer, you want a different channel.

Can you work with our existing CRM and sales team?

Yes. We plug into HubSpot, Salesforce, Pipedrive, or bespoke CRMs. Hot replies get routed to your AE within the hour — not dumped in a weekly dashboard. Lead scoring and enrichment handled in our pipeline, data handed off clean.

What about LinkedIn's automation rules?

We use Sales Navigator as intended — no scraper tools, no mass-invite bots, no risky automation. Personalized research-led outreach at human pace. We've never had an account restricted.

Do you do thought leadership, or just ads?

Both — and the combination is what works. Content without ads is slow. Ads without content is cold. Run together, they compound: ads make your target account familiar with the founder, then the founder's content lands and feels like a trusted voice.

Your buyers are on LinkedIn right now

Let's put you in their feed.

Book a 30-minute call. Bring your ICP, your current LinkedIn account, and three competitors you admire. We'll sketch a content + ads + outbound plan live on the call.