Custom CRM · Internal Tools · est. 2014

CRMs built around how you actually work.

Off-the-shelf CRMs are spreadsheets with extra steps. We build custom CRMs and internal tools that match your real pipeline, your real handoffs, your real integrations — plus the AI automation layer underneath that makes them run without you.

✓ Custom schema · API-first✓ Role-based access✓ AI agents in the workflow✓ You own everything
What we build

Internal tools that earn their keep.

Sales pipelines, ops dashboards, customer portals, admin tools — built around your business, not someone else's SaaS template.

01

Custom CRMs

Your pipeline stages, your fields, your scoring logic. Integrated with email, calendars, payment tools, and whatever else you actually use.

02

Internal dashboards

Live ops views — what's in flight, who's blocked, where margin is leaking. Custom metrics, real-time data, role-based access.

03

Customer portals

Branded customer-facing tools — quotes, invoices, project status, document sharing. Single sign-on, audit logs, the works.

04

AI workflow layer

n8n + AI agents wired into the tool. Lead scoring, deal routing, follow-up automation, summary generation — judgment calls handled while your team sleeps.

How we work

Six weeks from kickoff to live.

No 6-month enterprise discovery. We start with one critical workflow, ship it, then expand. Iterative beats waterfall every time.

01

Workflow mapping

Days 1–5. We sit with your team and map the actual workflow — not the org-chart version, the real one.

02

Schema + scope

Week 2. Data model first. We design entities, relations, and access patterns before any UI gets built.

03

UI + integrations

Weeks 3–4. React or Next.js front-end, typed API, integrations with email, calendar, payment, and whatever else you live in.

04

AI automation

Week 5. n8n workflows + AI agents wired into the tool. Lead routing, follow-up sequences, anomaly detection.

05

Migration + launch

Week 6. Move data from spreadsheets, current CRM, or wherever it lives now. Train the team. Go live with safety net.

06

Iterate or hand off

Weeks 7+. Stay on retainer for ongoing features, or take the codebase and run it yourselves. Your call.

Our stack

Tools we build with — every CRM project.

Frontend
ReactNext.jsTypeScriptTailwindTremorshadcn/ui
Backend & API
NodetRPCPythonFastAPIPrismaZod
Data & auth
PostgresSupabaseAuth.jsClerkRow-level security
AI · automation
n8nFrontier LLMsVector searchEmbeddings
Integrations
StripeSlackGmailGoogle CalendarHubSpotWebhooks
Pricing

Scoped per project. No subscription tax.

You pay to build it. You don't pay forever to use it. The code is yours, the data is yours, the infrastructure is yours.

CRM core · single team from $12k
CRM + integrations · multi-team from $24k
Custom platform · full suite from $50k
Monthly retainer from $2k/mo for ongoing features. Or take the code and walk away — no exit fees, no hostage-taking.
Questions worth asking

The short version.

Why custom instead of HubSpot or Salesforce?

If your business fits a generic template, off-the-shelf is cheaper. Most don't. Custom makes sense when you have unusual workflows, niche integrations, or a moat in how your team operates — and you don't want to twist your business to fit someone else's UI.

Can we migrate from our current CRM?

Yes. We've migrated from HubSpot, Salesforce, Pipedrive, Notion, spreadsheets, and bespoke legacy tools. Migration is part of the launch sprint — we don't ship until your data is in and your team is trained.

What about ongoing maintenance?

Two paths. Retainer ($2k–$8k/mo depending on scope) for active features and support. Or full hand-off — we ship docs, train your team, and you take it from there. No vendor lock-in either way.

How does the AI part work?

n8n workflows wired into the CRM, with AI agents handling judgment calls. Examples: lead scoring ("is this a hot lead based on activity"), deal routing ("send to right rep based on deal type"), follow-up generation ("draft a personalized follow-up to this lead"). Humans approve before send.

Who hosts the system?

Your call. We default to Vercel + Supabase or your existing cloud (AWS, GCP, Azure). For enterprise security needs, we deploy to your VPC. The infrastructure is documented and yours.

What happens if a key person leaves?

The codebase is in your repo with documentation, the runbook is in your wiki, and we keep two engineers familiar with every project. Bus factor isn't your problem.

Ready to scope it?

Let's map your workflow on a call.

30 minutes. We walk through your current process, identify what off-the-shelf tools can't do, and quote a custom build you can budget against.