A recent identity F Security
A brand that looks calm while selling "someone broke in".
F Security sells alarm systems. The old identity shouted — red, lightning bolts, panic aesthetic. We rebuilt it around calm authority: navy + a single confident coral, a custom monogram, a grid-based type system, and real photography of real installers. Shipped as a proper Figma design system — tokens, components, variants, guidelines — that the F Security team now runs themselves. It rolled across signage, trucks, app UI, sales decks, and the website. Lead-form conversion on the new site is up a third.
Figma systemIdentityWebSignageVehicle wrapsSales deck