We are seeking a Senior PPC Specialist to join our team and take our paid advertising campaigns to the next level. We want to hear from you if you are a data-driven, results-oriented expert with a passion for performance marketing!
Responsibilities
- Develop, execute, and optimize high-performing Google Ads, Meta Ads, and other PPC campaigns across multiple platforms.
- Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
- Manage and optimize search, display, shopping, and retargeting campaigns to achieve key KPIs (ROAS, CPA, CTR, etc.).
- A/B test ad creatives, bidding strategies, and landing pages to improve conversion rates.
- Utilize Google Analytics, Google Tag Manager, and other tracking tools to measure and report campaign performance.
- Stay up-to-date with PPC trends, algorithm changes, and emerging advertising platforms.
- Manage ad budgets efficiently, ensuring optimal allocation of resources to maximize ROI.
- Collaborate with the creative and content teams to develop compelling ad copy and visuals.
- Provide data-driven recommendations to improve ad performance and customer acquisition.
- Train and mentor junior PPC specialists (if applicable).
Requirements
- 3+ years of experience in PPC campaign management, preferably in an agency or e-commerce environment.
- Strong expertise in Google Ads, Facebook Ads, and other major PPC platforms (TikTok, LinkedIn, Bing, etc.).
- Experience with Google Analytics 4 (GA4), Google Tag Manager, and data attribution models.
- Proficiency in conversion tracking, event tracking, and retargeting strategies.
- Excellent analytical skills and the ability to interpret campaign data into actionable insights.
- Experience with automation, scripts, and AI-based campaign optimizations is a plus.
- Strong communication skills and ability to present campaign performance insights.
- Google Ads and Meta Blueprint certifications are a plus.
Why Join Us?
- Competitive salary and performance-based bonuses.
- Flexible work environment (remote/hybrid options available).
- Opportunity to work on diverse and exciting campaigns.
- Professional growth and continuous learning opportunities.
- A supportive and dynamic team culture.
📩 How to Apply:
If you’re passionate about PPC and ready to drive results, send your resume and portfolio to info@webmarket.io with the subject line “Senior PPC Specialist Application – [Your Name]”.