About the client

A family-owned and operated company. They have been roofing for about 20 years and in 2018 they decided to take their talents directly to consumers. After servicing the industry as a subcontractor a father-daughter duo decided GreenCal Construction would provide customers with a great product and service at fair prices. GreenCal Construction is Fullerton and Southern California’s preferred roofing and exterior construction company.

Challenges and Objectives

Greencal Construction, as Fullerton and Southern California’s premier roofing and exterior construction company, faced specific challenges and objectives that required a tailored approach. Their primary goals were to enhance their online presence, generate a consistent stream of qualified leads through paid advertising, streamline internal operations with an efficient CRM platform, and create an impactful website that showcased their expertise and services.

The main challenges included:

1. Competitive Market: In a highly competitive construction industry, standing out and attracting leads is a constant challenge. Greencal Construction needed to assert its authority and reliability in the field.
2. Lead Generation: The company aimed to generate a steady flow of high-quality leads through targeted PPC campaigns while maximizing their return on investment.
3. Operational Efficiency: Managing projects, client communications, and internal processes needed to be streamlined through a customized CRM platform to improve overall productivity.
4. Online Representation: Building a website that effectively communicated Greencal’s extensive range of services, showcased completed projects, and provided easy ways for potential clients to get in touch was crucial.

Our Role

As Greencal Construction’s strategic partner, our multifaceted role encompassed a range of responsibilities to address their specific objectives:

1. PPC Campaign Management: We initiated and managed targeted PPC advertising campaigns to generate a consistent flow of leads. Our efforts were focused on optimizing ad spending to maximize conversion rates and return on investment.
2. CRM Platform Development: Our team developed a customized CRM platform tailored to Greencal’s specific needs. This platform facilitated efficient project management, client communication, and lead tracking, ensuring that the company’s operations ran smoothly.
3. Website Design and Development: We created a professional, user-friendly website that highlighted Greencal’s expertise and showcased their completed projects. The site incorporated clear calls to action, making it easy for potential clients to request quotes or inquire about services.
4. Ongoing Support: Our collaboration extended beyond the initial phases. We provided ongoing support, continuously optimizing PPC campaigns, updating the CRM platform to meet evolving needs, and ensuring the website remained up-to-date and effective.

In the end, our partnership with Greencal Construction led to a substantial increase in their online visibility, a consistent influx of qualified leads, and improved operational efficiency through the CRM platform. The impactful website design further solidified their position as the preferred roofing and exterior construction company in Fullerton and Southern California.