About the Client

EnergyWise is a newly established solar company based in Armenia, dedicated to providing sustainable and efficient energy solutions. Although they started just a few months ago, EnergyWise is committed to revolutionizing the energy landscape in Armenia by offering innovative solar products and services. Their dedication to sustainability and quality sets them on the path to becoming a key player in the renewable energy sector.

Challenges and Objectives

As a newcomer in the solar energy market in Armenia, EnergyWise faced the challenge of establishing their brand and gaining visibility among potential customers. The primary objectives were to increase brand awareness, attract potential customers, and generate leads to drive business growth. To achieve these goals, a strategic approach to content creation, social media marketing, and paid advertising was essential to effectively reach and engage their target audience.

Our Role

Webmarket partnered with EnergyWise to address these challenges by providing a comprehensive suite of services:

Content Creation:

1. We developed high-quality, informative, and engaging content tailored to EnergyWise’s audience. This included blog posts, articles, infographics, and videos highlighting the benefits of solar energy and showcasing EnergyWise’s expertise and products.
2. The content strategy was designed to educate the audience, build trust, and position EnergyWise as a credible player in the solar energy sector.

Social Media Marketing:

1. Our team managed EnergyWise’s social media presence across various platforms, including Facebook, Instagram, and LinkedIn.
2. We created and scheduled posts, engaged with the audience, and utilized social media tools to monitor and enhance performance.
3. By leveraging targeted social media campaigns, we increased brand visibility, drove traffic to their website, and fostered a community of followers interested in solar energy.

Lead Generation and Paid Advertising:

1. We implemented targeted paid advertising campaigns to generate high-quality leads. These campaigns were strategically designed to reach potential customers actively seeking solar energy solutions.
2. Utilizing platforms like Google Ads and social media ads, we maximized reach and conversion rates while optimizing the ad spend for the best ROI.
3. Continuous monitoring and adjustments ensured the campaigns remained effective and aligned with EnergyWise’s goals.

Through our strategic efforts, EnergyWise was able to enhance its online presence, increase brand awareness, and generate valuable leads, setting a strong foundation for growth in the Armenian solar market.